We were overwhelmed with the responses we received. So many of you mentioned how interesting and thought-provoking the survey was, to the point that one or two people mentioned it would change the way they now shop. Several other people expressed an interest in incorporating the findings into books they were writing.
A preliminary report (as a pdf) is now available and can be downloaded by clicking on the icon:
We hope that you find it as interesting a read as we found it to write.
We particularly need a few more North American responses, so please help spread the word. We can then make the prize draw.
